infundibulum

Food

April 5th, 2005

This is absurd:

USATODAY.com - Burger King to offer whopper of a breakfast sandwich

Good grief, this is BREAKFAST?

Here’s an idea for a startup.

A restaurant that’s not utterly insane. Serve food in portions that are, you know, rational. Be hip — free wifi. Inform customers on nutrition, not just in a pamphlet you have ask for, but as part of marketing. Offer vegetarian and vegan options that without granola veneer. The complicated menu options would require some technology for ordering — kiosks, maybe, or even web-enabled accounts where you can order things ahead of time, and track calories, etc. Have a website, hire nutritionists to hang out on message boards. Build community.

A restaurant with an API.

I’d certainly frequent such a place.